Duke - Bull City
Overview
Bull City was a fully integrated Duke Football campaign built to bridge the university and the city of Durham. Rooted in local pride, the custom brand system extended across stadium, social, and marketing touchpoints to create a cohesive community-driven presence.
Results
The campaign drove measurable visibility gains, with the Bull City initiative and Devils Deck receiving local and national media coverage. The impact secured a contract extension and broadened the collaboration across Duke Athletics.
Campaign marks
OOH/ Physical signage
Merchandise
OOH/ Physical signage
